Case Study

Looking Glass Experiental Marketing

Fast and seamless Xero to Dynamics integration for experiental space specialists.

  • Location: UK
  • Year founded: 2003
  • Project type: Managed IT Services


Looking Glass provides agencies and brands with unrivalled experience of impactful experiential marketing space in high footfall, long dwell-time destinations across the UK.

After its acquisition of Looking Glass, Limited Space Media Group launched a contract with Eye Airports for the experiential marketing of 16 key UK locations, including, London Gatwick, Stansted, Manchester, Newcastle International and Bristol Airports.


Having recently selected Xero the market leading cloud based, small business accounting software as their accounting system, they wanted to integrate Phoenix, their custom experiential marketing platform built on Microsoft Dynamics CRM 2011 to provide automation of leads through to invoicing.

They called on our Xero to Dynamics Integration expertise to provide a seamless end-to-end experience through a smooth integration of their key platforms.

Our Solution

“We’d already completed integrations with Xero before, and were able to use our custom tools to deliver a solution really quickly. We’ve been able to use these tools to link applications like Microsoft Dynamics CRM with a legacy apps such as Agresso and Web 2.0 solutions like Highrise CRM,” comments Laszlo Molnar, Senior Developer. 

Stellarise successfully implemented and launched in the first quarter of this year and is currently working on the maintenance aspects as and when required for the project.

The Results

The main goal for this project was to create some unique features with a seamsless end to end integration between Phoenix software and Dynamics 365. This was meant to give our client an advantage over the competitors. And so it happened. As a result of this engagement, we have delivered the solutions within time and budget, and according to the RFP and specification requirements provided by Looking Glass.

“I’m really impressed with how quickly this all happened. Stellarise started work with us in mid September, and by the end of the month we were sending invoices to our Xero test system. We ironed out all the glitches in early October and went live in the middle of the month. It’s saving my team a lot of time as we no longer have to manually enter and reconcile invoices.”

Sarah Crabb

Financial Controller, Looking Glass

Technology Stack