The client

Looking Glass provides agencies and brands with unrivalled experience of impactful experiential marketing space in high footfall, long dwell-time destinations across the UK.
After its acquisition of Looking Glass, Limited Space Media Group launched a contract with Eye Airports for the experiential marketing of 16 key UK locations, including, London Gatwick, Stansted, Manchester, Newcastle International and Bristol Airports.

End to end Microsoft Dynamics CRM 2011 to Xero integration

Having recently selected Xero the market leading cloud based, small business accounting software as their accounting system, they wanted to integrate Phoenix, their custom experiential marketing platform built on Microsoft Dynamics CRM 2011 to provide automation of leads through to invoicing. They called on our Xero to Dynamics Integration expertise to provide a seamless end-to-end experience.

Sarah Crabb, Financial Controller of Looking Glass reported “I’m really impressed with how quickly this all happened. Stellarise started work with us in mid September, and by the end of the month we were sending invoices to our Xero test system. We ironed out all the glitches in early October and went live in the middle of the month. It’s saving my team a lot of time as we no longer have to manually enter and reconcile invoices.”

Laszlo Molnar, Senior Developer comments “We’d already completed integrations with Xero before, and were able to use our custom tools to deliver a solution really quickly. We’ve been able to use these tools to link applications like Microsoft Dynamics CRM with a legacy apps such as Agresso and Web 2.0 solutions like Highrise CRM.

“I’m really impressed with how quickly this all happened. It’s saving my team a lot of time as we no longer have to manually enter and reconcile invoices.”

Sarah Crabb

Financial Controller, Looking Glass

Technology Stack 

Find out more about Xero here.

Find out more about Microsoft Dynamics here.

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